SEO report of macallumocean.com

Macallum Ocean Enterprise

www.macallumocean.com/

Macallum Ocean Enterprise


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.macallumocean.com/

Character length : 22

Title
Macallum Ocean Enterprise
Description
Macallum Ocean Enterprise
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Macallum Ocean Enterprise

Character length : 25

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
2413300
Heading structure in the source code
  • <H1> 
  • <H1> 
  • <H3> FREE SHIPPING & RETURN
  • <H3> MONEY BACK GUARANTEE
  • <H3> FRIENDLY SUPPORT
  • <H2> Top rated
  • <H2> Featured
  • <H2> On sale
  • <H2> WHY SHOP WITH US?
  • <H3> DEDICATED SERVICE
  • <H3> FREE RETURNS
  • <H3> INTERNATIONAL SHIPPING
  • <H3> BE THE FIRST TO KNOW
  • <H3> TESTIMONIALS
  • <H3> RECENT POSTS
  • <H4> Donec ut nunc sit amet urna aliquet
  • <H4> Nulla dictum consequat lorem ac vehicula
  • <H4> Etiam ac aliquet ex nec volutpat orci
  • <H3> Contact Information
  • <H3> Latest Posts
  • <H3> Product Tags
  • <H3> Newsletter
Word cloud
  • food28
  • coral18
  • pump16
  • marine14
  • pumps14
  • reef8
  • fish8
  • dosing8
  • brightwell7
  • nyos6
  • jebao6
  • air6
  • sep6
  • laptop6
  • wavemaker6
  • water6
  • touch5
  • lorem5
  • aquatics5
  • amet5
  • sit5
  • shop5
  • accessories5
  • cart4
  • deals4
  • shopping4
  • jbl4
  • get4
  • fauna4
  • marin4
  • hikari4
  • bubble4
  • skimz4
  • shipping4
  • vehicula4
  • donec4
  • jecod4
  • aliquet4
  • salt4
  • boyu4
  • magus4
  • nutrition4
  • fishes4
  • reactor4
  • corals4
  • supplements4
  • products4
  • lighting4
  • medications4
  • pet4
  • protein4
  • skimmer4
  • kits4
  • test4
  • aqua4
  • chiller4
  • all3
  • dolor3
  • newsletter3
  • free3
Keyword matrix
wordtitledescriptionsheading
food
coral
pump
marine
pumps
reef
Two Word cloud
  • dosing pump5
  • fauna marin4
  • coral food4
  • air pump4
  • pump pumps3
  • reactor reef3
Three Word cloud
  • kits about contact2
  • consectetur adipiscing elit2
  • food corals fish2
  • colombo nyos salifert2
  • comparing laptop deals2
  • john smith ceo2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 25 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.30
Flesch Reading Ease
57.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.20
Dale–Chall Readability
8.70
SMOG Index
7.80
Spache Readibility
5.00
Number of letters
1668
Number of words
320
Number of sentences
76
Average words per sentences
4
Number of syllables
548
Syllables in words
533
Average syllables in words
1.71
Number of words in first three syllables
48
Percentage of word / syllables
15.00
Words not in Dale-Chall easy-word list
173
Words not in Spache easy-word list
98

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.74 seconds have passed until the page started to load.
Loading time
5,115 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
59
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.macallumocean.com/.. /jquery-2.1.1.min.js
  • http://www.macallumocean.com/.. /jquery-migrate-1.2.1.min.js
  • http://www.macallumocean.com/.. /jquery.easing.1.3.js
  • http://www.macallumocean.com/.. /bootstrap.min.js
  • http://www.macallumocean.com/.. /twitter-bootstrap-hover-dropdown.js
  • http://www.macallumocean.com/.. /isotope.pkgd.min.js
  • http://www.macallumocean.com/catalog/view/theme/porto/js/common.js
  • http://www.macallumocean.com/.. /tweetfeed.min.js
  • http://www.macallumocean.com/.. /bootstrap-notify.min.js
  • http://www.macallumocean.com/.. /owl.carousel.min.js
  • http://www.macallumocean.com/.. /jquery-ui-1.10.4.custom.min.js
  • http://www.macallumocean.com/.. /jquery.magnific-popup.min.js
List of render blocking css files
  • http://fonts.googleapis.com/css?family=Shadows+Into+Light
  • http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
  • http://www.macallumocean.com/.. /bootstrap.css
  • http://www.macallumocean.com/.. /animate.css
  • http://www.macallumocean.com/.. /stylesheet.css
  • http://www.macallumocean.com/catalog/view/theme/porto/css/menu.css
  • http://www.macallumocean.com/.. /owl.carousel.css
  • http://www.macallumocean.com/.. /font-icons.css
  • http://www.macallumocean.com/.. /custom_code.css
  • http://www.macallumocean.com/.. /magnific-popup.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
425.04KB
Javascript minifying
You can save 2.8KB (27% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
781.23KB
CSS minifying
You can save 16.9KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
112.75KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
49
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.googletagmanager.com/gtag/js?id=UA-29099423-7015 minutes
https://www.google-analytics.com/analytics.js2 hours
http://www.macallumocean.com/.. /jquery.magnific-popup.min.js4 hours
http://www.macallumocean.com/.. /magnific-popup.css4 hours
http://www.macallumocean.com/.. /animate.css4 hours
http://www.macallumocean.com/.. /bootstrap.css4 hours
http://www.macallumocean.com/.. /font-icons.css4 hours
http://www.macallumocean.com/catalog/view/theme/porto/css/menu.css4 hours
http://www.macallumocean.com/.. /owl.carousel.css4 hours
http://www.macallumocean.com/.. /stylesheet.css4 hours
http://www.macallumocean.com/.. /minicart-font.woff?v=1.04 hours
http://www.macallumocean.com/.. /bootstrap-notify.min.js4 hours
http://www.macallumocean.com/.. /bootstrap.min.js4 hours
http://www.macallumocean.com/catalog/view/theme/porto/js/common.js4 hours
http://www.macallumocean.com/.. /isotope.pkgd.min.js4 hours
http://www.macallumocean.com/.. /jquery-2.1.1.min.js4 hours
http://www.macallumocean.com/.. /jquery-migrate-1.2.1.min.js4 hours
http://www.macallumocean.com/.. /jquery-ui-1.10.4.custom.min.js4 hours
http://www.macallumocean.com/.. /jquery.easing.1.3.js4 hours
http://www.macallumocean.com/catalog/view/theme/porto/js/megamenu.js4 hours
http://www.macallumocean.com/.. /owl.carousel.min.js4 hours
http://www.macallumocean.com/.. /tweetfeed.min.js4 hours
http://www.macallumocean.com/.. /twitter-bootstrap-hover-dropdown.js4 hours
http://www.macallumocean.com/.. /custom_code.css4 hours
http://www.macallumocean.com/.. /1-4-Bubble-magus-aquarium-RO-reverse-osm...4 hours
http://www.macallumocean.com/.. /IMG_20170715_144340_resized_20170715_025...4 hours
http://www.macallumocean.com/.. /GroTech-kH-Ca-1-75x100-0.jpg4 hours
http://www.macallumocean.com/.. /Grotech_2-75x100-0.jpg4 hours
http://www.macallumocean.com/.. /RedSea%20NO3PO4-X,%20Biological%20Nitrat...4 hours
http://www.macallumocean.com/.. /amino%20m-75x100-0.jpg4 hours
http://www.macallumocean.com/image/cache/catalog/blog/16-50x50-0.jpg4 hours
http://www.macallumocean.com/image/cache/catalog/blog/4-50x50-0.jpg4 hours
http://www.macallumocean.com/.. /laptopmockup_sliderdy-150x150-50x50-0.jp...4 hours
http://www.macallumocean.com/.. /1099431114-75x100-0.gif4 hours
http://www.macallumocean.com/.. /jelliplanktos-75x100-0.jpg4 hours
http://www.macallumocean.com/.. /grotech-mg-pro-liquid-75x100-0.jpg4 hours
http://www.macallumocean.com/.. /kh%20ca%203-75x100-0.jpg4 hours
http://www.macallumocean.com/.. /Macallum%20Ocean_banner.jpg4 hours
http://www.macallumocean.com/image/catalog/Macallum/banner.jpg4 hours
http://www.macallumocean.com/image/catalog/Macallum/ehl-logo.jpg4 hours
http://www.macallumocean.com/.. /lionfish-red-sea2.jpg4 hours
http://www.macallumocean.com/image/catalog/Macallum/logo.jpg4 hours
http://www.macallumocean.com/image/catalog/Macallum/smallbanner1.jpg4 hours
http://www.macallumocean.com/image/catalog/Macallum/smallbanner2.jpg4 hours
http://www.macallumocean.com/image/eghl.png4 hours
http://www.macallumocean.com/image/our-brands.png4 hours
http://www.macallumocean.com/.. /email-decode.min.js2 days

 Speed test – Images

File size of all images combined
1.02MB
Image optimisation
You can save 351.3KB (42% compression) by optimising the images below:

 Links

We found a total of 155 different links.
Internal links: 155

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
14.102.145.209
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

yaqenshop.com

yaqenshop.com

gu-techltd.com

gu-techltd.com

jewelsrepublic.com

jewelsrepublic.com

mpjewelshouse.com

mpjewelshouse.com

macallumocean.com

macallumocean.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : , ( -100px from top )
  • H1 : , ( 17px from top )
  • H3 : FREE SHIPPING & RETURN, ( 172px from top )
  • H3 : MONEY BACK GUARANTEE, ( 246px from top )
  • H3 : FRIENDLY SUPPORT, ( 320px from top )
  • H2 : Top rated, ( 1031px from top )

 Typos

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